Practically every time I turn on my television I see one of Amgen's ads where someone (usually a woman) has fallen or is in a position where she might slip and fall. Then comes the message for Prolia.
You can see these "make-or-break-moments" ads here:
https://www.ispot.tv/ad/dQeF/prolia-make-or-break-moments
Well, I can top this! Since I already have Prolia-related macular degeneration in both eyes (dry macular degeneration in one eye and the more advanced wet macular degeneration in the other*) here's an idea for the next generation of Prolia ads:
The lady in the ads above visits her doctor, who gives her Prolia.
And then she falls down because she is BLIND and cannot SEE!
It would be a perfect O'Henry kind of "Gift of the Magi" sort of story and get a lot of great publicity! Maybe even a feature in Advertising Age!
*http://www.joansbackbonedisaster.com/2021/05/lame-and-blind-revisited-eyes-have-it.html
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